If your hand isn’t raised – you aren’t ready to pitch! One-Sheets are an absolute must if you are going into a pitch meeting, especially at a pitchfest event. It’s what you are going to give the executives at the conclusion of your pitch that will allow them to remember you and your story a week or two after the event, when they finally go through everything and decide what they want to read. If your pitch is your first impression, the one-sheet is your lasting impression.

It’s the only way the executive, who has listened to 50-100 pitches that day, is going to be able to remember you after the salient details of your glorious 5 minute pitch have escaped them.  I write my comments on your one-sheet the second you leave the table – Yes, no, great concept, bad story, liked her, hated him, ask for script, totally retarded, smelled bad – whatever.   

Your one-pager (another term for one-sheet) is your calling card and you should always keep one on you at all times. Even if the event you’re pitching at tells you not to!

It’s not just a selling tool for your story, but also for yourself. It differs from a synopsis in a few ways. First, as its name dictates, it’s only ONE page.  Secondly, unlike the synopsis which is just about your story, your one-sheet can be a bit about you as well. It’s much closer to the query letter but without the letter aspects. You don’t need the greeting or closing, but a good one-sheet should include the following:

-  Your name

-  The title of your screenplay

-  Your contact info including email (even if they have it already)

-  The genre of your script

-  The logline of your script

-  If appropriate, 1-2 lines that state anything special about you that pertains to your story or the film business in general just like in your query letter. Or mention of any major contest wins, produced projects, etc.

-  Then, 1-3 VERY short paragraphs (about 8-12 lines on the page) about your story, your world, your protagonist and what they must accomplish, what is against them, and what’s on the line.  It should be a bit more stylized than your synopsis, which means your voice as a writer should shine through. 

-  Much like the query letter, you should not give away your ending, but you should tease and intimate your awesome ending – let the exec know that your story builds to something exciting.

On a one-sheet, you can also include at the bottom a few more titles with genre and logline of other projects you have written (if you have others), because the executive might not like your project, but they might like YOU, and want to know what else you’ve done.

And incredibly important for your one-sheet — no typos or grammatical errors!! If you cannot write a half a page without a typo or mistake, then you are sloppy or lazy and I don’t want to read your script. I know many execs who will throw away a one-sheet with a typo on it.

Execs can tell if someone can write by their one-sheet, and they often will not ask for a script if the one-sheet is unimpressive, bland, boring, or doesn’t tell them anything.

The paper shouldn’t be boring. You shouldn’t doodle little animals on it or anything, but I find that the one-pagers I keep and the ones I take more notice of have something different on the page. They are a bit more visual, perhaps there’s a picture or pattern on the page that connects with your story, or they are printed on a slightly harder stock of paper than regular printer paper. It doesn’t need professional graphic design, but I’ve seen many one-sheets that are basically the poster for the movie on one side and the synopsis and other information on the other.

Just like with your pitch – the more visual a one-sheet is, the more memorable it will be. Is an exec not going to read your script because your one sheet isn’t visually stimulating? No, of course not. But you are trying to do things that make you stand out, in a good way. Executives may tell you it doesn’t matter, but subconsciously, it does. People like shiny objects. It’s how Transformers got made. So if there is something visually stimulating – not detracting or distracting – but stimulating about the page, chances are execs will pay more attention to it.

But one thing you should NOT do – is put the actor you want in your movie on your one-sheet. Nothing will scream amateur more than a photo-shopped picture of Adam Sandler!

However you design it, I cannot express to you the importance of having one. Writers always ask if a business card is good enough. As far as getting an exec your contact info, a business card works. But even if the title of your script is printed on that card, that’s not going to remind the executive about your story or your pitch or some of those key words you dropped during your pitch. Business cards get lost, they fall out of pockets or bags, get thrown away, etc. A one-sheet is a preferred.

Some people say one-sheets are unnecessary and that if you don’t write them, an executive will have no choice but to ask for your script instead. Those people are complete morons. They have another option…not asking for anything! And if they were on the fence about your project, not having a one-sheet makes it that much easier for them to forget you were ever there.

There are no original ideas in Hollywood. How many times have you heard or said that?

And generally, it’s kinda true.

Case in point – the newly announced thriller project “The Tomb” starring Schwarzenegger and Stallone about a man who is imprisoned in the very prison he created and must seek help from a guard to escape – is pretty close in basic concept to the project I was hired to write a few months ago, which was registered and copyrighted and all that good stuff.

Did this make me think twice? Maybe.
Does it mean I stop writing it? No.
Did they steal our idea? Not at all. This shit just happens.

But it means once it’s done, my plan of attack for how I try to sell it will be different and the timing of how to sell it may change. Plus, it means I will have to come up with ways to make our script different and even more original.

Another example – when I was still an executive at Clifford Werber Productions, we developed a project for a couple years called “Family Bond,” a family action film about a father/spy whose kid gets kidnapped and whose arch-enemy moves in next door in their suburb town. The SAME week we decided to go out with it to the town, another project was also sent out by a different producer called “Family Bonds” (with an S). Guess what it was about. Yup – almost the same exact fucking story.

And there was nothing we could do. Yes, I looked into the chance that the idea was stolen from us after mentioning it in some meeting to someone, somewhere. But we’ll never know and it pretty much killed our project.

Clifford and I sold a Wizard of Oz project to United Artists before two of the other Oz projects sold. Now there are FOUR other Wizard of Oz projects out there and ours is in turnaround because the others got going first (through no real fault of our own).

There are TWO Snow White projects about to be released within a couple months of each other. Last year, No Strings Attached came out just months before Friends with Benefits.  And this is nothing new.

Deep Impact and Armageddon came out in the same year. Volcano and Dante’s Peak.
Antz and A Bug’s Life. Mission to Mars and Red Planet. Capote and Infamous. The Prestige and The Illusionist. The Score and Heist. Chasing Liberty and First Daughter. And The Back-Up Plan and The Switch, which funny enough also killed a sperm donor comedy Clifford and I were developing.

They ALL came out within months of each other, which means they were all developed and green-lit around the same time as well. Did the writers of all of those movies scream and yell and wonder if someone stole their idea? Probably. But it didn’t stop them from going forward and making their movie.

If anything, it should tell you that at least you’re thinking commercially – you’re just thinking commercially 3 months too late.

And I can’t tell you how many times at a pitchfest I have been pitched the SAME exact idea 2, 3, 4 times in a day. If it DIDN’T happen, I’d be shocked.

So for all you writers out there scared of pitching or sending out your project because you’re worried about it getting stolen – don’t be. Because it’s probably already been written by someone else. In fact, if you’re truly writing something that has never – in any way – been done before – there’s probably a reason for that.

That’s also part of the reason studios like intellectual property – because they KNOW it’s not original material. They know that when they get the rights to a book, there isn’t some other writer trying to adapt it. They don’t have to worry about random writers suing them.

This is not supposed to depress you – it’s supposed to make you realize that some things are out of your control. All you can do is write your story as originally as you can and study the market to see where you can and can’t sell it to and when the best time to do so might be. That’s the business, baby!

Two weeks ago, one of my best friends in the world got engaged. Three weeks ago, another good friend of mine had a baby. That makes (no exaggeration) – 13 friends in 8 months to have babies.  So this week, I want to pass along some advice that applies to both your writing and your life. It’s advice that I’ve personally never been able to follow, but am really trying to make efforts to do so. And the advice is…

Stop worrying about where you’re supposed to be, and enjoy where you are.

I have struggled with this for over 20 years now. I have never, ever been able to live in the moment – it’s just not who I am. When I was in junior high, I wanted to be in high school. In high school, I was raring for college. In college, I couldn’t wait to move to Hollywood and finally start writing for a living.

And now I’m in my 30s doing something I love, but never planned on doing.  I’ve always been so worried about what everyone else is doing and how I’m matching up to them and where I’m supposed to be at this stage of my life and at this stage of my career, that I haven’t been enjoying what I’ve accomplished.

Yes, a couple of my friends are selling scripts for a million dollars. Yes, my old assistant is now a staff-writer on a major network show. Yes, almost all of my college friends are married and/or pregnant while I’m still trying to find the next first date. And no, I didn’t win an Emmy by age 30 like I had planned. But, I have been working full-time in Hollywood for almost 10 years. I run my own successful business and brand that I built almost completely on my own. And sometimes I have to take a breath and just appreciate that.

I’m sure you all have your individual accomplishments that when you think about them, make you proud of yourself. So you have to let go of the 5 and 10 year plans and focus on what you’re accomplishing right now, today.

And the same goes for your writing. Don’t worry about where you THINK you’re supposed to be at your given age or point in life. Don’t worry about if you planned to have sold your script by now or have an agent. Don’t even worry if your progress on the script you’re writing right now isn’t on target yet. Just be content with the progress you are making and the improvement of the quality of your work from when you started writing.

We’re not all on the same time schedule of life. It’s something I’ve had to come to terms with and realize in the last couple years, and it’s still seeping in. But if you can just be happy with the work you’re doing, the life you’re living, and if you’re still inspired to work hard to achieve your dreams, who cares if someone else has achieved theirs first?

When you get stuck and you’re feeling like the writing is hopeless or everyone around you is eclipsing your success or talent in some way, just think – “Okay, fine, today is their day…But tomorrow can still be mine.” Good luck and keep writing!

Sequels mean big money for Hollywood, and they’ve become more than a trend – it’s almost a necessity these days. In 2011, there were 28 sequel films released including the 12 highest grossing films of the year. And it doesn’t look like the sequel train is stopping anytime soon.

There are already 25 sequels planned for release in 2012 and 2013 respectively, and there will be more! And that’s not counting re-releases, remakes or reboots like the new OZ films or Alien prequel Prometheus or superhero combo film The Avengers.

There are anywhere between 70-100 sequel projects currently in development, production or awaiting release including sequels to; 300, Spider-Man, Captain America, Avatar, Bourne, Dark Knight, Twilight, Die Hard, Expendables, Fast and Furious, Paranormal Activity, Ghostbusters, GI Joe, How to Train Your Dragon, Girl with Dragon Tattoo, Ice Age, Madagascar, Iron Man, James Bond, Major League, Jurassic Park, Mission Impossible, Piranha, Percy Jackson, Bad Santa, Red, Resident Evil, Salt, Scream, Star Trek, Transformers, Strangers, Taken, Terminator, Thor, X-Men, Wolverine, Zombieland, Zoolander, Grown Ups, Tron, Planet of the Apes, The Hobbit, The Hangover, Saw, Pirates of the Carribbean, Smurfs, Despicable Me, and many more!

Already this year, there have been at least 4 projects released that did so well, sequels were immediately put into the works – Hunger Games (obviously), Project X, 21 Jump Street and Woman in Black.

And with American Pie Reunion being released this weekend, MIB 3 coming in the next couple weeks, and the recent announcement of the Anchorman sequel, I think it’s a perfect time for writers to know the real deal with sequels – and why the word SHOULD NOT exist in your vocabulary.

THERE’S NO SUCH THING AS A SEQUEL UNTIL SOMEONE ELSE TELLS YOU THERE IS!   PERIOD.

It is one of my biggest pet peeves and one of the biggest amateur writer mistakes I come across constantly! If you have not sold, set up, optioned or even PITCHED your script, and you are a first time (unproduced) writer – then DO NOT write the sequel to your script. What an unbelievably pointless waste of time and energy!

NONE of the sequels of the films listed above were written before the first film was released! Not ONE! Even if a sequel was planned beforehand, there was still no script yet. And that is because – there is NO such thing as a sequel until someone else tells you there is. It’s NOT UP TO YOU! It’s not even up to the studio – it’s up to the audience who either makes the first film a big enough success to warrant a sequel, or doesn’t.

The only bigger waste of time and energy would be if you wrote a sequel for a project that you don’t own the rights to. If you think you have a great idea for the next Star Trek movie – well, no one cares. Unless you have a great agent who can get you a meeting with the film’s producers or you are connected to them in some way, this is a colossal waste of time.

And by the way, even IF you are lucky enough to get your film made and it makes a boffo amount of money and the studio wants to make a sequel – you’re probably not going to be the writer anyway. You will get an executive producer and “based on characters created by” credit and a bunch of money and they will hire other fresher writers who can look at the material in a new way to continue the story.

Looking at the list of films that have had sequels made or where sequels are now in the works, there are three major trends that should jump out at you.

First is that most films that get sequels, trilogies or franchises are based on SUCCESSFUL INTELLECTUAL PROPERTY that already existed and garnered a huge fan base before the first film was ever released.  Harry Potter, Hunger Games, Twilight, LOTR, Hobbit, GI Joe, Girl with the Dragon Tattoo, Transformers, Mission Impossible, Resident Evil, and ALL of the superhero movies from Iron Man to X-Men to Dark Knight Rises fall under this trend.

Do you really think a studio would have made Harry Potter if there wasn’t a ridiculously successful book series and IP to base it on first? Or what if there was only 1 book? Do you think they would have made 7 films? No, probably not. Studios make franchises and sequels when they know there is enough intellectual property and material to warrant it, they can read (or see) exactly what the world is and where it is going before investing millions of dollars and when they know that there is an already proven fan base that will keep turning out for each film.

The second trend is that the every single theatrically-released sequel film is either a huge tentpole film (which studios don’t buy from first time writers anyway), or they are in action, horror, fantasy or high concept comedy genres. There are no dramas, no thrillers (unless based on a book series like Dragon Tattoo), no low concept comedies, no biopics, no teen movies (Mean Girls 2 and Cinderella Story 2 went straight to DVD).

So especially if you are not writing one of the trending sequel genres, don’t waste your time.

The third trend is animation. Almost every animated film gets a sequel these days and that’s because once the first one is done, each subsequent film is easier to make and they are constant cash cows domestically and overseas especially in ancillary products.

And for you writers out there who love the idea of sequels, just remember – studios still have the same number of slots to release movies throughout the year. So if 50% of their slots are now taken by sequels, remakes, reboots and re-releases, that means that there’s only half as many spots available for original material.

People want to know why more original material isn’t sold and made in Hollywood – THIS is why! Because studios only get X amount of release slots per year and the top 12 grossing films in 2011 were sequels. Where would you put YOUR money?

Putting the business reasons aside, there are also a number of important creative reasons why you should STOP writing sequels to your projects or even planning on a second or third film.

I find all-too often that writers that think their film will get a sequel or trilogy save ALL their best material and the real meat of their story for the second script/film. When this happens, it usually means that the first script is 75% BACKSTORY leading up to the great stuff – which we will never read.

If ALL of your best material isn’t in your first script, then you are wasting your time and pages. There is no point to a second script because no one will ever get through the first. There is no sequel until someone else tells you there is.

You need to tell a complete story with a beginning, middle and end. That is not to say your last scene can’t leave open the possibility of a sequel or that you can’t leave one small piece of the story unresolved to leave the audience wondering. But your story needs to END, your plotlines and conflict need to resolve themselves by the last page.

If you are planning a second script for your story before you fully complete and polish your first script, then you will subconsciously be holding back in your writing and you will be FORCING the story to go in an unnatural direction to make sure there is no resolution, and that will ruin your script. Stories WANT to end.

You don’t have to be worried about running out of material and ideas in case a company does want a sequel – because they are going to ask other writers to come up with it anyway.

Leaving an audience (or a reader) unsatisfied in your climax or ending and not actually completing your story or giving us the big showdown because you want to save it for the sequel will guarantee that you never get your first script made.

Yes, sequels are a hot trend right now and they are what’s getting made and making money. But that’s for A-List studio writers with A-list agents to worry about. If you write a successful big, high concept action film or a low budget horror and someone wants to make a second movie – don’t worry – they’ll figure it out! 

In the meantime, STOP writing, pitching, or even thinking about sequels!

Characters that fall from grace that must fight their way back are people that audiences root for. And it’s the same in real life. And the themes that cause our real-life comebacks, obstacles and redemptions are universal and can be worked into your story to make your character more relatable and your story more sellable.

Motivational Speaker Gary Ryan Blair has laid out seven steps to staging a comeback and I’ve related them back to what your characters should be doing in your story and what YOU should be doing personally in this biz.

1. Refuse to Die – This is the attitude your characters must have, that inner motivation that no matter what happens – they will not die. It’s what makes them a hero. They accept disaster and go from there.
2. Decide to fight – It’s the character’s acceptance of their adventure and managing of their fears through the adventure. Regroup and plot and plot again. This is also what you need to do every time you get a rejection letter.
3. Get Mad – Use the emotion as fuel for your story and character, and for getting your own creative juices out.
4. Get creative – Don’t JUST have your character do what’s expected – get creative.
5. Focus on Results – Know the character’s motivation and what the ultimate physical and emotional result for your character is. But also for you writers yourselves – know what your end goal is. Is it to sell your script, is it to break in, is it to get hired for other work, is it just to finish a script and say you did it? Know your goal and focus on your results. Because if you focus on your process, it’s probably going to be very hard to succeed.
6. Take a chance. Take a risk – You and your characters may both be taking paths that are foreign to you, but don’t be afraid of taking calculated risks.
7. Enjoy the ride. Not only should your character and the audience enjoy the journey, but you should as well. Otherwise, what’s the point?

Look at every obstacle, setback, rejection, and constraint as an opportunity to show your character’s true colors, make a connection between them and the audience, show emotion, flesh out their arc, and really make a compelling character and story. And then do the exact same thing in your own personal life.

Look at all the setbacks and rejections you get and wear them as badges of honor, because you can’t get rejected unless you’re in the game. So as long as you’re getting rejections, you’re still IN it. Maybe not in the way or to the degree that you’d like yet – but much like your characters and their goals, you’re working towards it.

If it takes 100 No’s for every Yes, then every rejection letter you get, every bad pitch you give give, every pass you receive, means it’s one less you have to get before you hear YES.  

Having a PRO-ACTIVE response to failure is how you grow and prepare better for future success. Having a REACTIVE response to failure is how you self-destruct and close doors to future success. Keep your emotions in check. You probably want to rip out the heart of the exec or consultant who gives you the response you didn’t want, but you can’t.

Instead of jumping down an exec’s throat or blaming a consultant for not “getting” your writing, you should look at your writing and ask yourself WHY they don’t get it.  If an exec says they don’t think your project is commercial, then that is your chance to look at what’s selling and see WHY it’s not commercial so you don’t make that mistake again.

This town is full of people who have made careers of FAILING UPWARDS – and that quite frankly is a great way to succeed in this town. At least you’re failing in the right direction. If you fail downwards, there’s nowhere to go. If you fail upwards, the sky’s the limit.

But you can’t fail at something unless you’re actively doing it, so you’re already on your way just by failing.  So, don’t give up NOW. You’ve already gone through the failure, you’ve already progressed, you’ve already gotten further than 90% of the other writers trying to do what you’re doing – so just keep your head down and keep progressing towards success.  Create your own comeback.

**February 10^th starts my 90-Day Teleseminar Program “90 DAYS TO A SCREENWORTHY SCRIPT.” In weekly interactive 60-minute Teleseminars, I will personally guide you through the writing process and cover everything you need to know to write and finish a more cinematic script! You’ll also get worksheets, exercises, weekly motivational tips, some great prizes, and we have lots of GREAT Industry Guest Speakers joining us!  For more information and to sign up TODAY, please click here – http://90dayscript.eventbrite.com

Your subplots and B stories are what add new dimensions to your script and flesh out your concept and story. Most stories have at least 2 or 3 subplots, and can have more. But you don’t want them to take AWAY from the main storyline, only add to it!

The first 8-10 pages of your second act is where your main character will face their first major test or challenge and take the first step in their arc. But these pages are also where you should begin introducing and developing your subplots and B stories. Somewhere in pgs 30-40ish.

It’s a fuzzy area, but I actually think there are some differences between a B-STORY and a SUBPLOT. I think B stories usually still directly involve your main character, whereas subplots do not – at least not initially.

The B Story is your character’s secondary motivation or mission – the OTHER thing they have to accomplish. Your B Story may be a second problem or issue that your main character has to fix. And while your A-Story presents itself at the inciting incident and is solidified at the end of the first act with the acceptance of the adventure, your B-Story often can’t be identified UNTIL the second act begins, because it’s what is illuminated by the adventure beginning. 

For example, in The Wizard of Oz – Dorothy’s A-Story is to find the Wizard and get home, but the B-Story becomes helping Oz and her new friends. She had no idea she was going to have to do that until the adventure began.

The B Story is often the more emotional thing, and not the visual, tangible, action-y thing. It’s connected to your concept – but is usually caused because of or caused by your concept. It’s what your hook or major storyline leads your characters to (or to do).

For example, in the political comedy Dave, the main storyline is Kevin Kline pretending to be the President and getting away with it while adapting to his very new life as the leader of the free world. But there are two B stories – or perhaps B and C story – the first is the love story with the First Lady. The second B story, perhaps the C story, is that Dave must get this bill passed to save children and cut the budget.

In my company’s own movie, Sydney White, the B story is how Amanda Bynes’s Sydney character affects and helps the “Dorks” characters. She’s still involved, so it’s not really a subplot. It’s a true secondary storyline. 

Your B Story could be a love story for your main character (though in a straight romantic comedy, this would always be the A story). Very often, in action or disaster films, the B story is the love story, but it can be in any genre.

Some examples where the B story is the love story include Juno (love story with Michael Cera), Liar Liar (love story with Maura Tierney and winning his wife back is a second mission and motivation to overcoming the issue of not being able to lie), Twister, Armageddon, 2012, Die Hard, etc – all have B love stories.

In contrast, your subplots are basically a way for you to cut away from your main storylines and main characters and infuse different life and personality into your story. These subplots do NOT have to include your main characters, and probably shouldn’t. However, it usually does and SHOULD intersect and affect your major plotline at some point.

It could be your sidekick, best friend, mentor character or antagonist that you’ve introduced us to in the first act, now develops their own slightly separate storyline and goals. Or it could be a totally NEW character that you introduce here.

Your subplots actually can cause or lead to your turning points in your second act if they intersect well with your major storylines.  For instance, in The Ref, the two subplots are the son’s storyline and the Drunken Santa storyline. They eventually intersect and affect the main storyline of Denis Leary and the parents, but they are separate.

In thrillers like Primal Fear, The Negotiator, or Long Kiss Goodnight, the subplots are the behind the scenes politics or overarching stories of corruption, dirty cops, revenge, business, etc. that affect and help drive the main action. In Primal Fear, there’s a real estate subplot that leads to discovery of clues that intersect with the main storyline, but it’s just a subplot and doesn’t directly involve the main characters.

Or the subplot could be the OTHER side of your love story. For example, in Six Days 7 Nights, the major storyline is Anne Heche and Harrison Ford’s love story developing as they try to get rescued, but the subplot is their respective boyfriends/girlfriends back on the mainland as they get closer.

Remember – much like your main ‘A’ storyline, your B stories and subplots should have a set up, a beginning, middle and end – they need a structure – and they need to be resolved. This is done usually by the end of your second act or middle of your third act – but it depends on how big and important the subplot is.

Your B story – your character’s secondary missions – they have to include obstacles just like the A story does. And your subplot MUST have conflict – or else it is not a subplot, it’s just filler! I’ll say that again – if your subplot has no conflict, it’s just filler.

The subplot must also connect with your story’s main theme. In fact, the subplot often drives home the theme even more specifically and obviously than your A storyline. Look at Crazy Stupid Love – had tons of storylines and subplots, but even the smaller subplots of Steve Carrell’s kid’s love life and the funny angry neighbors all added to, and brought out, the theme of the story.

If you have a true ensemble piece – meaning there is pretty equal screen time shared amongst 5-10 different characters, then you don’t need subplots because each of your characters will have their own storyline and those will be more than enough to use to cut away from whatever else is going on, and progress the story. Basically, your whole story is made up of subplots that tie into an overarching concept, story or theme. For example – Crash, Love Actually, New Year’s Eve, Traffic, etc.  But keep in mind that many of these storylines should intersect in some way at some point just like your subplots would.

And if you have created a wonderful subplot on page 32 and introduced new characters, but then we don’t see them again until page 83, then you haven’t tracked that subplot well enough and it will not seem important enough to the story. After your major structural points or turning points, that’s usually a great time to cut away from your main characters and check back in with your subplots.

So as you develop your script, make sure that you’re creating and tracking subplots and B stories that are just as compelling as your major storyline so that your concept, hook and theme can truly shine.

This is a complete generalization, but I find that instilling strong themes are for the more spiritual writer, and less so for the practical writer. I’m not saying either one is better – I’m just saying those two types of writers approach their scripts differently.

Themes are those things that I think consultants talk about when they don’t know what else to say, and I’ve had quite a few people say that to me – which is why I am also not a huge fan of some of the authors out there who talk about how theme is the key to screenwriting.

I think if a THEME is what is driving your story, then your story is probably pretty preachy, boring and cliché. Why? Because having a universal theme is great for selling your project internationally, but your theme is not entertaining. There’s nothing visual about “true love is everlasting,” or “family is the most important thing,” or “the grass is always greener.” Yes, we can RELATE to that – we can understand it and it helps us connect with the characters, but there are no NEW themes. The newest themes I’ve found in stories relate to technology and how it is ruining or helping our lives or how it should be revered or feared instead of abused. But again – that’s not important to me unless your story brings OUT that theme in visual, compelling, engaging, original ways.

The seven deadly sins are often used as themes. Religious beliefs or sayings are often used as themes.  Basically, themes are overarching lessons or beliefs or sayings that you probably learned in Kindergarten.

Yes, if you have a small town story, then making sure that it employs a universal and relatable theme can help broaden its appeal. And yes, if you know your theme, this will help you plot out your character’s arcs so that you know that THEY are connecting with your theme by the end. And yes, having a solid theme may help you see, especially during your rewriting process, what scenes are helping to progress and bring out that theme and which ones are perhaps unnecessary.

But I’ve never, ever heard anyone walk out of a theater going – the story sucked, I hated the characters, the dialogue was cheesy – but man did I love that theme.

That being said, you should make sure that your theme has been brought out in your scenes and characters’ actions and reactions, and that your midpoint does a nice job in showing how you are attacking that theme in your story. But also make sure that we are not being nailed over the head with your theme and that your script is not becoming PREACHY or a message movie to get your theme across.

Your theme should be a silent understanding between you, your story and the audience. It’s almost subliminal.  Your theme should be set up through dialogue or action, usually in the first 15 pages or so, but the execution and tracking of your theme should not be as obviously stated. You shouldn’t have a character every 15 pages come out and say “But true love conquers all.” That’s not how you express your theme – you do it through your characters actions and consequences that PROVE that theme.

Theme is what the audience takes away or feels or learns THEMSELVES from watching your movie and taking in your story, with just a little bit of set up and prodding from you.  If it isn’t almost subliminal, then it’s a MESSAGE – and that is very different from a theme. Yes, there are exceptions. “There’s no place like home” is one of the strongest themes of Wizard of Oz and cinema in general, and it’s said out loud and driven home pretty hard – but that was also 70 years ago.

A message is your personal belief, feeling, mantra or thing that you want to tell the audience. And you don’t want them to take away something for themselves – you want them to believe what YOU believe. A message is anything but subliminal. It’s usually stated by a character over and over again, even if it’s in the background. A message movie is harder to sell, depending on the message. Ripped from the headline or controversial messages are usually not a good idea. Messages about the environment are popular right now, and that’s fine, but there’s a difference between a message of “we should respect our environment” and “right wing lobbyists are the ones who should die for ruining the environment.” See – there’s a difference there.

‘The power of true love’ is not a message – it’s a theme. ‘You will only find true love if you date within your own race’ – that’s a message. ‘Faith can be a powerful thing’ is not necessarily a message. ‘Have faith in your Lord and savior Jesus Christ’ – is a message. See the difference? 

A message is YOUR personal take and belief about a THEME. And as I’ve said before, I don’t give a shit what your personal beliefs are.

So, theme is yet another thing you should be tracking throughout your script, but I always advise my clients to let the story drive the theme, and not the other way around. At least not in the first draft. But you should know what theme you want to bring out and track before you start writing, and certainly by your midpoint you should be able to tell if that is working in your story.

It’s the automated query letter services that promise to help you “BREAK IN” by sending your query letter to THOUSANDS of execs, agents and managers and getting your script read. They want to open up their Hollywood rolodex to YOU… 

What a load of complete and utter bullshit!!  These services – who are usually anonymous and do not tell you who even RUNS the company – are complete RIPOFFS! All they have done is re-typed the Hollywood Creative Directory or IMDB Pro into an email database full of email addresses that look like INFO@RANDOMCOMPANY.COM and they charge you anywhere from $50-$300 to “fix” your query letter and blanket the town with it.

And even for those companies who have their own more specific list of email addresses of real execs, I promise you – those companies and execs and agents are not waiting by the fax machine for the newest random query letter from these companies. You know why – because no one uses a fucking fax machine anymore. 

The letters they send are not personalized (to your project or to the specific company), they are not referrals, they are not recommendations, and they generally DO NOT GET READ! They are a constant annoyance to executives who go through hundreds of REAL query letters sent by referrals, reputable companies and writers every month.

These companies – and there are plenty out there including Scriptblaster, Sellingyourscreenplay.com, Equerydirect, Screenplay Writers Connection, etc – are based solely on the fact that you’re a lazy fucking idiot and incredibly desperate.

They are betting on the fact that you’re too clueless and stupid to figure out how to get in contact with anyone in Hollywood and they have convinced you that they have connections. They don’t. And if they did, they no longer do because those contacts are pissed that they have to deal with a constant onslaught of UNSOLICITED queries from these companies. That’s right, the letters they send out – are UNSOLICITED.

I was talking about this with my friend Zac Sanford from Suntaur Entertainment (and Scriptchat) the other day and he told me he had “unsubscribed” from at least two of these services, yet he keeps getting these query letters – which go right in the trash! That’s $50 you’re literally throwing out.

There are so many problems with using these services, the biggest of which may be that there is no quality control. They will send ANYONE’S letter out no matter how stupid, shitty, poorly written or just plain retarded your idea, story, writing, or letter is. Which means even if your query letter and project is FANTASTIC, the execs won’t read it because they’ve gotten SO much shit from that e-blast company already that they know the odds of it being good are slim to none. 

These services are NOT referrals. They are just leaches trying to take your desperate-writer money and making a promise to you that is impossible to keep. Now, is it possible that out of the 500 companies they send your query letter to, that 1 or 2 will actually request the script? Sure. Perhaps an intern got bored or an assistant was in a good mood that day. But the other 498 companies now think you’re a stupid, desperate amateur.

Now, there are sites that are different than these query letter blast sites that actually can be worthwhile. Sites like InkTip and Virtual Pitchfest for example are not query letter BLAST sites. These are sites that execs have actually signed up for and have agreed to read your query letter on (or synopsis on InkTip). They are not unsolicited or random query emails or faxes.

Through my No Bull Hollywood Connection Program, any script that gets a “recommend” from me has its logline and query letter sent out to over 40 companies (not 4,000) that have AGREED to read them. And it’s a personalized email from ME to one of my actual contacts that I know personally. And, I can count on two hands how many recommends I’ve given, so execs are not being bombarded every week with dozens of emails. Oh right – and it’s FREE!!

There are other consultants and companies out there that do similar services, some charge and some don’t, but at least they are making personalized direct contact with someone they actually know. Someone that might actually do something with your script. These query blast sites – are not.

You know what using these bullshit query letter services tell executives – that you’re lazy and you don’t know anything about Hollywood. It says you’re so far removed from Hollywood, that you don’t even know when you’re getting screwed by Hollywood. 

Breaking in and getting read isn’t easy and it’s not free either. But there’s no shortcut to getting read by 1,000 companies. These e-blast script marketing companies are just taking advantage of you, your project, and your wallet. Don’t be fooled by any company that says they can market your screenplay and get it in the hands of 500 companies at once. They can’t. They can only get their emails deleted by 500 companies at once – and then cash your check.

Ever wonder what it takes to create truly memorable movie moments? Those scenes that just stay with you long after you leave the theater? Those scenes that, when someone mentions a movie title, immediately rush back into your mind? Those scenes that allow you to picture the trailer?

These scenes are often called set pieces. And this week, I want to share with your how to create them and automatically make your script more commercial.

While I had heard the phrase “building set pieces for your script” hundreds of times, I never truly thought about it until the recent panel/interview I moderated with A-List comedy writers Tim Dowling and Joe Nussbaum. Dowling has written Just Go With It, Role Models, the upcoming This Means War, and more. Nussbaum has directed Sydney White, Prom, American Pie: Naked Mile and has written some very hot scripts around town, two of which landed on the Black List.

I learned something so valuable from our chat about the importance of set pieces that it has changed the way I look at scripts. And maybe it will have the same affect on you. 

Set pieces are not just locations – they are a scene or a short, connected sequence of scenes that builds in a way that not only makes for a memorable and trailer-worthy moment, but also develops your characters, plot, increases emotion, and exploits and explores the hook of your story.  One of the keys to building great set pieces is building layers into your scene.  If your scene is not accomplishing all of the aforementioned things, then it is not a set piece – it’s just a scene.

Nussbaum and Dowling said that it’s their ability to brainstorm and picture these 3-6 major set pieces that tells them if their concept has potential.  If you cannot think of 3-6 scenes and moments that do all the things mentioned above, then you may not have a strong enough concept to write about. All the big comedy giants – the Farrelly Brothers, Judd Apatow, Weitz Brothers, etc – use these types of set pieces in their scripts.

And this is NOT only for comedy – action, horror, thrillers, sci-fi, and even drama – ALL should have some version of set pieces. When you come up with a concept and a hook, you need to brainstorm and ask yourself what kind of big set piece scenes could EXPLOIT this idea – where are the big moments within this concept?  What are the scenes that are going to get this hook across, connect an audience with my main character, and create big cinematic, iconic moments?

The difference between a scene and a set piece is in how it builds. Your set piece should build so that you’re not JUST writing or building a scene to hit that ONE joke line or have that ONE visual gag moment, but instead the comedy is constantly and continuously building and hitting throughout the scene. So basically, there are at least a handful of big laugh (or action, scare, suspenseful) moments within each set piece.

To create a set piece, I’ve come up with a basic formula for the scene. Though sometimes the steps are not exactly in this order and not every set piece is alike, this is a basic guideline:

1. Set-Up – This includes your location, setting up what your character wants to get out of the scene (so we know why it’s funny when it all goes wrong), and the situation your character has walked into.
2. Bring out the conflict of the scene.
3. First big funny moment/visual (or action, scare, suspenseful moment)
4. Payoff for first funny moment/visual which causes or increases an uncomfortable situation, tension, anxiousness, or other funny emotion. Changes your character or the way others view your character.
5. Regroup and try again hoping for different results – but unsuccessful.
6. Second big funny moment/visual that raises the comedic stakes.
7. Payoff for second funny moment/visual.
8. REPEAT steps until you have exhausted the hilarious moments and visuals of the scene and exploited your hook.
9. Last button on the scene which is the final, if not funniest moment or visual of the scene that makes it clear how the scene affected or progressed the story.

And just so you can see exactly what I’m talking about, I want to give you a few of the examples Dowling and Nussbaum used, which will help illustrate this perfectly;

-        The Zipper scene in There’s Something About Mary – Stiller gets to the house, is already nervous and wants badly to impress her and her family and seem like a suave guy. He sees Diaz in the window (first funny moment), her father isn’t too happy with him (conflict), Father goes into the bathroom to help – doesn’t work, raises humiliation (second funny moment), they regroup and wife comes in (third funny moment/line/reaction), cop comes to the window (fourth funny moment/reaction), then the memorable visual of what’s stuck in the zipper (fifth funny moment), then the button final action and reaction (fixing the zipper and Stiller’s hilarious scream). Then he’s taken by the paramedics – prom is ruined and he’s lost his chance with his dream girl.

-        The Dinner/Urn scene in Meet the Parents – the set up of the conflict was set up previously but increases in this scene as Stiller tries to impress and win over DeNiro’s character (his motivation). The scene builds with the “milking” dialogue (first funny line), the VISUAL of Stiller milking the invisible cat (first funny visual), DeNiro’s reply (the payoff and second funny line), Stiller regrouping and trying again unsuccessfully which makes him even more nervous and anxious, the revelation that Stiller’s girlfriend was engaged before (creates more conflict and affects the story later on), champagne cork hits the urn and smashes it (third funny moment),  the cat takes a shit on the ashes (the button on the scene).

-        The opening Masturbation/Sock scene in American Pie – it’s clear what Jason Biggs’ character wants. We have the scrambled porn and porn dialogue (first funny visual and line), mom comes into room and he scrambles to hide and excuse away what he’s doing (second funny moment, causes uncomfortable situation), more porn dialogue (third funny moment), father comes in (fourth funny moment, raises stakes of comedy), Biggs tries to regroup without success, reveal of the penis sock (fifth big funny moment/visual), and the father’s dialogue and look at Biggs’ humiliated face (button on scene).

And a few scenes I thought of which also exemplify creating great set pieces – you can watch them and do the breakdown yourself:

-        The Bridal Shoppe scene in Bridesmaids where they all get sick

-        The Beauty Pageant scene at the end of Little Miss Sunshine

-        The chase scene in The Departed that leads to Martin Sheen’s death (spoiler, sorry)

-        The opening scene of Scream.

Each of the above-mentioned scenes USE and EXPLOIT the hook of their story piece – a guy who can’t get laid, a guy meeting his fiancée’s family, a woman dealing with her friends’ wedding arrangements, etc. And they build from that hook with a visual, a set up, an action and/or dialogue, and a payoff – then another visual/dialogue and a payoff that builds the moment even more – then repeat and repeat until that scene leaves you in stitches, or crying, or scared, or on the edge of your seat, depending on the genre.

All of these scenes don’t just have ONE payoff moment or line or visual – but a constant build of big moments/visuals and creates those trailer moments. Memorable moments.

Even smaller personal private journey movies often employ this technique. For example, in Into the Wild, each of the important characters that help the lead character on his journey is a different set piece. 

Sometimes the first big set piece is in the first act, but if not, it could serve as a great scene to begin your second act. Just as your characters are starting their adventure, this is a great time for a big set piece because normally your set pieces also serve as OBSTACLES for your characters (look at all the examples above).

Another key to set pieces is that they must feel incredibly natural to the story and concept you are writing – they are not forced moments. They fit naturally within your story and structure and character arcs. Do not force a set piece – it will throw your story off completely.

So, take a look at your scripts and stories and see if you are creating set pieces for success. Good luck and keep writing!

And it’s around this time of year that studios anxiously wait to see how horror movies are do at the box office to see if the trend is still holding up. And this weekend’s HUGE success for Paranormal Activity 3, ensured that horror (and this franchise) is around to stay. And it’s a much needed boost for the genre, as with only a few exceptions, horror movies have not been incredibly successful this year.

Fright Night, Scream 4*, Don’t Be Afraid of the Dark, The Rite, Priest, and The Thing all underperformed domestically. And there were some, like Apollo 18, Red State, Tucker & Dale vs. Evil, Attack the Block, Quarantine 2, and The Ward – that barely even graced the theaters despite having buzz around town.   (*To be fair, it should be pointed out that The Rite and Scream 4 made double their domestic grosses overseas, so they came out very much in the black)

However, I think the trends for horror films this year have been pretty clear;

“Found footage” projects – which all started with Blair Witch over 10 years ago – have made a nice resurgence lately and are a trend that will continue because they work well with micro-budget projects. The handheld camera direction style seems to connect with today’s younger demos, which makes sense because they are constantly making movies themselves and that’s how they look, so it feels more real to them.

Supernatural is definitely one of the biggest current trends, especially Demon Possession projects! The two biggest horror hits of the year, Insidious and Paranormal 3 (not to mention The Rite and The Thing), are both possession films, and another cool looking “found footage possession project” – The Devil Inside – opens in January.

In 2007, “evil children” projects came back in fashion. They still work, but now they have to be possessed. They can’t just be devilish little shits for the hell of it.

Franchises are still kicking – hard – and have been for the last 10 years.  Foreign language remakes are still popular, though attention has turned from the Asian Horror remakes (The Grudge, The Ring) to Swedish Horror remakes (Let Me In).  Torture porn is pretty much out, except in already successful franchises (Centipede, Saw).

Horror-Comedy can still work, but usually only in already established horror genre models where the straight scares have already been played out in 100 other movies – like with zombies, vampires, etc. And just in case you’re wondering, vampires and werewolves – are still out.

There are 6 Frankenstein movies in development, so I wouldn’t waste my time writing another one, and Zombies are still pretty fuckin’ cool – but there are SO many zombie projects still in development and production that writing another one right now – unless it’s REALLY original – would probably be a waste of time.  But, did I mention that zombies are still pretty fuckin’ cool?

Personally, I think slasher films are out at the moment. It’s hard to launch a truly new breed of slasher film as it feels like they’ve all been done before.

And 3D isn’t cool in horror because it makes everything feel cheesy, less gritty and less scary. I know having an arm fly at you is a good jump-in-your-seat moment, but it makes the story feel less REAL. And scaring people is all about connecting with what they are truly afraid of and them seeing someone ELSE go through that on screen in a visceral, emotional way. If you have a slightly cheesy, beaten-to-death concept, like the Final Destination or Saw franchises, then perhaps going 3D is the one thing left you haven’t tried, but I wouldn’t suggest it for new original horror material.

But the biggest overarching trend in the horror genre is that low budgets (and micro-budgets) continue to be the way to go. If you can make a good, scary, visceral, original horror movie for $1M or less, you will probably make good money back. And there are way more companies (including Paramount’s micro-budget division) that are looking for low, low budget genre movies! There is NO company that will make a $30M original horror movie – it’s not going to happen.

If you’re making a $30M horror movie – and it’s NOT something that already has huge brand recognition (like Nightmare on Elm Street or Final Destination, etc), you’re going to lose money. Period. And there was no reason to make Final Destination 5 for $40M, except they wanted to make it in 3D and bigger than the first four.

Paranormal Activity 3 made $55M domestic gross in its first week – and had a $5M budget (up from the original’s $15K budget). Insidious made $54M domestic gross on a $1.5M budget. This is how you make money in horror films if you’re not Wes Craven. 

Horror films can get made at micro-budget levels because, for the most part, you don’t need big stars to make them work. You don’t even need big effects. In fact, sometimes having big stars and big effects HURTS your horror movie – because we KNOW it’s not real. Hello – we KNOW Katie Holmes isn’t really dying. Not using big stars also means that ANYONE can die. You don’t NEED Neve Campbell to live anymore for the sequel just because she’s the sellable name. Names don’t matter. So it leaves writers open to kill their main characters at the end and really shock the audience.

And in films like Blair Witch, Paranormal Activity, The Poughkeepsie Tapes, etc – there’s that teeny, tiny bit of doubt (created by great marketing), that tells us – just maybe this IS real. I’ve never seen these people in movies before, so maybe they are just real people like me and this is real footage. THAT is why these movies do well. If Blair Witch had starred James Van Der Beek – it would have died a horrible movie death opening weekend. 

And the horror genre continues to be a great way to break in. Attack the Block was technically a bomb, but the industry loved it so much that writer/director Joe Cornish has become a hot item around town.  Tucker & Dale vs. Evil didn’t make any money, but it will have cult classic status – as will Human Centipede, Red State, and Hobo with a Shotgun. And for new or auteur filmmakers, this is the way to build your following and get noticed!

I saw Paranormal Activity 3 this weekend. And while it was certainly better than the cheesy second installment, the biggest problem with PA3 was that all of the really scary moments in the trailers and commercials – WERE NOT IN THE MOVIE! The Bloody Mary in the bathroom mirror scene – not there. The little girl jumping off the ledge scene – not there. It’s like they shot all this cool, scary footage just for the commercials (or the blu-ray). I HATE when movies do that, and this may be the worst example of this practice I’ve seen in a long time. That being said, there were definitely a few really good scares and “grab your date” moments.  I won’t give anything away, but the ending for me left something to be desired. But go judge for yourself.

And as for what the next trend will be? Remains to be seen. But the best predictor of future (evil) behavior, is past (evil) behavior. Have a happy and scary Halloween! And stay away from that guy in the screenwriter costume – he’s probably just some unemployed psycho looking for ideas.