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  • Don’t Heigl Yourself

    March 27th, 2014

    By Danny Manus

    I’ll admit it. I love Grey’s Anatomy. Have from the first episode. I even stuck in there for those couple of crappy seasons (much like I did with ER).  And sometimes, since I have a home office, I watch the repeats of Grey’s on Lifetime at 1pm. Yup, I said it. Don’t judge.

    And you know what thought constantly reverberates while watching the older episodes?

    Poor Katherine Heigl.

    Katherine Heigl was Jennifer Lawrence before there was a Jennifer Lawrence. She was womanly, curvy, bubbly and beautiful, doe-eyed, quirky and smart, a strong actress who put craft before looks, and she was imminently likable. She was poised to be the next big thing. America’s Sweetheart with a slight edge – just how we like ‘em.

    The next big TV breakout star that would cross over into film much like predecessors Jennifer Anniston, George Clooney, Will Smith, Michelle Williams, Will Ferrell, Steve Carrell, etc.

    And at first, she played her cards perfectly. Her agents knew how to make her a star. She stayed quiet for a couple years, focusing on her TV work and building her sweet but sexy public persona. She won the Emmy in 2007 for Best Supporting Actress. And then while still on Grey’s, she filmed her breakout film role in Knocked Up, an R-rated comedy that connected with her target demographic but also made her seem cooler than her Grey’s character. And it was a huge hit.

    She followed that up with 27 Dresses, a more down the middle but funny and relatable romcom hit which grossed over $100M. She proved she could open a movie and was now the next big thing. She was on top of the world…right?

    Funny thing happens when you’re on top of the world. There’s only one way left to go.

    It all started with some public rants criticizing her co-stars and the writing staff of the show that won her an Emmy and made her a star. She angered her bosses and the people who put words in her mouth every week and so they turned on her, made her character an unlikable psychotic shrew with brain cancer who broke up marriages and then they wrote her off the show. She started being labeled as “difficult,” which is the only label in Hollywood you can’t shake.

    You can be a drug addict, a whore, a mental case or a talentless hack…but the one thing you can’t be is DIFFICULT. Diva behavior only works until your first failure. And then you’re just a bitch no one wants to work with. And guess what happened?

    Killers, Life as We Know It, One for the Money, and The Big Wedding. Each film a bigger flop than the last. And suddenly, not only was sweet Katie Heigl difficult, but she was box office Kryptonite.

    She tried playing it tough, she tried playing it sweet, she tried making up with Shonda Rhimes in the press. She even adopted an Asian baby.  But none of it worked.  Now, she’s starring in a TV movie and a commercial for a sleep aid.

    And you know who is responsible for this? Her mother. Or should I say, “Momager.”

    Notoriously known throughout Hollywood as being not only a horrible person (and business person) to deal with, but also an awful arbiter of taste, Katherine’s mother Nancy Heigl is the worst kind of parent. The kind who wants all the credit and thinks she knows best in every situation. And instead of listening to her agents or the rest of her team, Katherine fired them all, stuck by her mom, and made her a producing partner. In short, she Heigl’d herself.

    And it’s unfortunate because if you go back to the first 4 seasons of Grey’s, you will see a woman who deserved to be a big star and by all accounts should still be one.

    This doesn’t JUST go for actors, but here are some tips on how to make sure you never Heigl yourself:

    • You are your own brand.  First impressions matter big time. But you’re only as good (and as liked) as your last impression.
    • Never bite the hand that feeds you even if you see a bigger hand waiting with food.
    • Never burn a bridge you don’t know for sure you can rebuild – or that can be rebuilt without you.
    • Your mother should be your MOTHER. Ask her questions, take her suggestions, and then tell her to Fuck Off and listen to the professionals who do this for a living. The only successful Momager is Kris Jenner…and do you really wanna be a Kardashian?
    • Build buzz for your career in positive ways. Be endearing, quirky, and funny.  It’s okay to stick your foot in your mouth, as long as you do it in an adorable way.
    • Strike when the iron is hot, but don’t go too outside your comfort zone/demographic on your first project. Whatever your first hit movie role is, you’re going to have to play in that genre for a couple of years so get used to it and don’t badmouth it. But each role should expand your demographic slightly.
    • After you’ve had 2 or 3 modest to major successes, it’s time to branch out and do something against type to show just how much range you have. A dark indie, an action franchise, host SNL, etc.
    • Keep your fucking mouth shut in the press about any topics not related to whatever you’re promoting. Unless you’re Sean Penn or George Clooney, no one gives a shit what you think about foreign politics.
    • Your PR person is the most important asset you have. If she disagrees with your mother, fire your mother.
    • Surround yourself with people who have better taste than you do.
    • Be nice. Be cordial. Be self-deprecating without seeming too self-conscious. Don’t take yourself too seriously. Learn the crew’s names. Respect the writer.
    • Make it seem like you actually enjoy it and are grateful. We can tell if you’re not.
    • Never get bored. Always be learning. Always be improving.

     

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