October 12th, 2010
By Daniel Manus
This past weekend was the 2010 Screenwriting Expo, where writers from all over the world come to congregate, learn, network, get inspired, pitch, and try to break into Hollywood the old fashioned way – by paying for it.
Before I get into my recap of the weekend, I’d like to congratulate my friend and client Tracy Reilly for WINNING the Expo’s 30 minute TV Script Category, beating out hundreds upon hundreds of other scripts and scoring the $1000 prize! It was a hilarious script and it deserved to win! And I’d like to congratulate my two other clients who were semi-finalists in the feature and short categories, respectively. Nice job guys! No Bull clients are making waves!
Now, I’ve learned not to bite the hands that feeds me, but the Expo has changed significantly over the years. I personally had a great time, met some great new clients, writers, fellow teachers and friends and got to have a nice chat with great screenwriters Shane Black and Bert Royal (“Easy A”). And I sold a good amount of copies of my book over the weekend. But, it definitely wasn’t the Expo of old.
I’ve been coming to the Expo every year since 2003 and haven taken pitches at every expo until 2009. Back in ‘04, the Expo had almost 5,000 writers and took over the LA Convention Center with big names like William Goldman, Aaron Sorkin, Paul Attanasio, Dean Devlin, Joss Whedon and Syd Field, had a pitching hall filled with about 80 companies ready to speak to writers, and an exhibition hall that felt like a convention within itself.
This year, the Expo had about 700 writers (and that’s being generous), had John August and Shane Black speaking to a muted audience of 100 writers each, had only 35 companies taking pitches, and took over parts of 2 floors of a hotel near the airport. And the exhibition hall featured the Writer’s Store, CS Magazine, John Truby, and only about 6 other companies.
There were reasons for the low turnout this year, though. Yes, the economy. But there was also an unfortunate strike of hotel workers that caused the WGA, who had been supported by those hotel workers during their strike, to send out 2 letters to its members saying not to attend or speak at this year’s Expo. So, planned special guest speakers like David Milch, Jennifer Salt and William Goldman, stayed away. And this isn’t the Expo’s fault – it was the Hilton’s. But, the Expo certainly paid the price for it.
But here’s the thing…without all the big name speakers and the huge list of companies to pitch to, the Expo turned into what it should have been all along – a chance for writers to LEARN something. But, once again, writers did themselves a disservice and didn’t show up because this year, there was less of a chance of them meeting a celebrity or landing an agent.
And this is what is wrong with most wannabe screenwriters today – thousands of you that try to break in every year – you all want to be lazy about it. You all want it to come easy. Many of you want to write a script in 2 weeks, sell it 2 weeks later, land an agent by Thursday, quit your job by the end of the month and trade your life in to party at the Palms. You don’t go to film school, you don’t take the courses or the seminars, you don’t move to LA and suffer as you work your way up, and you don’t attend events unless you think you can SELL YOUR SCRIPT.
And it’s not JUST at the Expo. At the Great American Pitchfest earlier this year (whose overall turnout turned out to be higher than the Expo’s), there were about 450 people there taking FREE classes on Saturday, but over 1000 pitching on Sunday! I like to call the 500 some-odd people who just thought they could show up and sell a script – HOPELESS.
There were some great classes at the Expo this year – including my 3 classes. And while mine were very well-attended on Thursday (in part because there were only 3 classes being given all day and writers from out of town were already there), the rest of the weekend found most classes half full (or half empty if you’re a pessimist). Yes, star speakers like Pilar Allessandra and Michael Hauge had some packed rooms (don’t get me started on the advice Hauge gives on pitching), but I don’t think any class had over 75 people in it. Years ago, most classes were standing room only (as my pitch class was on Thursday afternoon).
I sat in on some of these other classes, and I had my little spies around all weekend telling me who was worth seeing and who wasn’t. I’m not going to bad mouth anyone, but I will say I was highly impressed with new speaker Corey Mandell’s class. It was the only one where I actually took out my pad and pen and wrote stuff down. Pilar is always entertaining and engaging and knows how to grab an audience and make them feel like they are really leaning something. James Jordan is a No-Bullshit guy like me, and I respect that. And Hal Croasmun’s class was very informative.
Yes, there were a few classes and teachers that had no business being there or who weren’t very informative or entertaining, but hey – that’s why you have a choice of 10 classes to attend every 90 minutes.
I know the problem writers have with the classes is that there is SO much conflicting information – everyone has their own style, their own opinions, their own formats, tricks and rules for writing and pitching – that it all gets confused and writers don’t know who to listen to. Well, I can’t tell you who to listen to (listen to me), but I can tell you that getting every perspective and deciding which works for you is still much more valuable than staying home and getting none of them.
If you are serious about this business, then you need to LEARN this business! You need to do your research, you need to network, you need to become the best writer you can be. And you can’t do that sitting at home typing away and reading a 20 year old copy of Robert McKee’s book. You can’t. So, even if it means you’re not going to get famous in one weekend, you should still be attending these conferences and learning what you can. If you learn 3 things that make you a better writer and make you see your script in a different way, then it was worth the money!
I hope to see you there next year! Thanks to Bill, Danny, Tee and everyone else who helped put on a fun event!
October 3rd, 2010
It’s the largest screenwriting conference of the year with tons of great speakers, seminars and exhibitors, so you knew we had to be there!
If you haven’t bought your tickets or gotten your passes, please click the link below to do so!
WHEN: Oct 7-10, 2010
WHERE: The Hilton Hotel at LAX
5711 West Century Blvd
Los Angeles, CA 90045
I’ll be teaching 3 seminars over the weekend – 2 on Thursday and 1 on Friday! And if you want to have a successful Expo, they are not to be missed! Here’s the lowdown –
Thursday 1-3 PM – Loglines, Query Letters and One-Sheets…Oh My!
Class will cover how to construct proper loglines, query letters and one-sheets, what to include and what not to include, the difference between loglines and taglines, what executives are looking for in each, and how to write ones that grab attention and sell! Writers should bring their loglines with them and we will go through and improve them in class!
Thursday 4-6 PM – No B.S. Guide to Pitching and Pitchfests
If you’re pitching this weekend, you HAVE TO take this class!!
Topics include: The Do’s and Don’ts of pitchfests, Who should be pitching and who shouldn’t, what you should and should not be pitching, what execs are looking for at a pitchfest, How to prepare your pitch (everything before you sit down), What to include in your first minute and making first impressions, Making the most out of 5 minutes, The top 15 concepts execs have already heard, The Magic One Sheet and Horror stories and Success stories!
Friday 11am-12:30pm – Become Your Own Development Executive
Writers always ask, ‘What is an executive looking for? How come they don’t see what I see?’ This class will teach writers how to think, read and write from the executive perspective. Topics Covered include:
How a Development Exec reads a script – what they’re looking for and the difference between how a writer reads and an executive reads; The 3 questions executives think of while reading; The Top 13 Notes an executive gives and how to avoid them; How an exec hears/interprets a pitch; What it takes to get a “recommend” from a script consultant/reader; The development process – giving and getting notes – what to expect and how to survive it with flying colors; Q&A.
Hope to see you there!!